More and more budding entrepreneurs in the UK are
venturing down the route of the internet-based start-up. The accessibility and
immediacy of the internet means it is an easily-wielded tool for any new
businessman or businesswoman. If you can sense a palpable demand for your
proposed product or service then you have the hardest part out of the way.
There are two main options for turning your
marketable idea or hobby into a
genuine online business: cooperating with an established e-commerce site, or setting
up your own online business platform. Choosing the appropriate strategy for you
and your business depends on how highly you value ease-of-use versus
independence.
The buyer/seller dynamic of eBay is a tried and
tested, well-established culture but it can be truly daunting for any new
seller. Indeed, it is easy to get swallowed up in the saturated static of the
website’s community and many find it difficult to get off the ground. You may
find Amazon provides a far less cluttered route to business growth, but you
will likely be deterred by some of the commission rates (which can approach the
15% mark).
If your product or service is fairly specialised then
it will be worthwhile to look around for a specialised selling platform.
Companies such as Etsy – which deals exclusively with the buying and selling of
handmade products – is a brilliant option if you are one of the many new
e-commerce businesses in Britain joining the digital ‘car-boot sale’ agenda.
Pulley is another superb specialised platform, catering to all forms of
downloadable art, software, music, photography and video. Creatives will find
that this is a far more profitable option than the big-hitters.
But what if you require greater independence? What if
your ambitions stretch beyond the realms of the ‘marketable hobby’? You could,
and probably should, consider setting up your own website. Many people are
surprised at how cheaply this can be done – with the purchasing of a domain
name more economically viable than ever before. Constructing a site is
naturally more difficult than buying a domain but since small business is all
about B2B relations why not enlist the services of a small web developer
start-up? Or even a web design graduate? I guarantee you will be impressed by
the results and the change you have left over.
Starting your own e-commerce website has one major
benefit: the ability to grow into new markets. Joining established selling
platforms such as Ebay and Amazon create the illusion that your business is
going global, when it really isn’t. Creating your own platform allows you to
tailor your online presence to each new market as you grow outward. British
start-ups can employ the services of a reputable London translation agency and really improve the quality of their
e-commerce platform. Taking a meticulous approach to translation will ensure
that you have an opportunity for success in any new nation. This is the single
greatest benefit to going solo in e-commerce, because we now live in a truly
global market. If you feel that you can take the independent approach then go
for it - don’t limit yourself. Search about London translation and translation agency.
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